Friday, August 22, 2008

What do Women Want? Turns Out Men Still Don't Know

Noel Biderman, creator of infidelity networking site Ashley Madison (no link on that one, you'll have to use Google if you're interested) seems upset that his site isn't more popular with women.

To up the female fan base (right now about 30% of users) the site is attempting to attract women through its advertising. Apparently. View AM's new TV ad below, and click here to see their billboard ad.

My question: is this ad campaign the master plan for attracting female users? Casting the cheating wife as a prostitute in a rented hotel, or as the ignored and unattractive "wrong woman"?

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